Chapter 3.
Crystal and Jace McCarty, owners of CH Designs Custom Jewelry, are two young entrepreneurs in the jewelry industry who have grown an impressive customer base over their short four-year stint in silversmithing. Their company CH Designs was established in 2019 and hasn’t slowed down since.
What started as just a hobby for Crystal, doing pieces for her friends and family in college, has now transitioned into a company with very sought-after products. “I just expected it to be a hobby,” says Crystal. “We never set out to start a business, it just kind of happened.”
The remarkable craftsmanship is very apparent as each stone is hand-placed and every detail handmade to the customer’s request. One of their most popular products, the ‘horsehead pendants’ are some of their favorite products to create. The pendant offers an amazing silhouette of the customers horse to serve as remembrance to a past horse, or pride for someone’s current favorite four-legged ride. When asked about what the best part of making such intricate and personal products Crystal responded in saying, “Seeing how happy our products we create, make someone else.”
The McCarty’s have been amazing customers here at Double R Hat House for a good while and we asked them why they love shopping with us: “The people. Y’all are good people. If you like people, then you enjoy shopping with them,” said Crystal. Customer service is something that much like ourselves here at Double R Hat House, is valued of high importance to CH Designs.
CH Designs has a bright future ahead of them as they want to expand their customer base beyond the norm. “We want to make sure our customers have a good experience with us, not just once but for years to come,” said Jace. Customer service is a value that CH Designs holds of a high standard for themselves. Customer service, craftmanship, good people, and amazing work are just a few of the things you will find in CH Design’s staple pieces, and their future work that will stand out in the jewelry industry for generations.